ARTMIX-studio | marketing | branding | public relations

MARKETING COMMUNICATIONS

Nobody counts the number of ads you run;
they just remember the impression you make.
William Bernbach

Marketing communications (or marcom) are messages and related media used to communicate with a market. Specific forms of marcom are advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing.

Marketing communication is concerned with the general behavior of an organization and the perceptions of the organization that are promoted to stakeholders through these touchpoints.

Marketing communications is focused on product/produce/service as opposed to corporate communications where the focus of communications work is the company/enterprise itself. Marketing communications is primarily concerned with demand generation, product/produce/service positioning while corporate communications deal with issue management, mergers and acquisitions, litigation etc.

Three principal methods of marketing communications:

The "Advertising" method, which is non-personal communication from an identified sponsor using mass media, is used to convey messages about the company and its products to the target audience.
The "Graphic Arts" method, which is the conception and copywriting of all collateral material, is responsible for maintaining a consistent image and visual positioning in the target market.
The "Public Relations" method, which are actions that promote and distribute information for a company, is focused on encouraging media coverage of the company and its products and building a virtual relationship between the company and its target audience.

OUR SERVICES

We offer to our customers professional services in whole spector of marketing communications, as graphic arts, advertising and public relations. We manage and support any business events: conferences, exibitions, product and services promotion, media relations and etc.

We can offer you professional brand management . It can be new brand on the market or upgrading of existing brand, and also - renovation of old brand. Branding is a very special prosedure in marketing technologies. We know how to build your name and image very strong and impressive.

>>> BRAND MANAGEMENT

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